Your content should use clear language, with no needless repetition, and shouldn't be over-formal. Referring to the University Use an initial capital to refer to the University or any of our specific Schools and Colleges. Use lowercase for general use. Use plain language Plain language helps all users. It’s better for international audiences and it makes your content more accessible. Inclusive language Our inclusive language guide focuses on editorial guidance that avoids bias and conveys respect. British English You should always use British English terms and spellings, not American or Scottish English. This article was published on 2025-04-11