Headings and page titles

This page covers:

• how to format headings
• how to write headings

Format headings by applying the appropriate heading level. When you use heading levels correctly, you add structure to a page which helps people who use screen readers. You also help tools such as search engines to extract useful content from the page.

Heading 1 (H1) is normally automatically applied to the page title.

Heading 2 (H2) is for the main sections of the page.  

Heading 3 (H3) is for subheadings within an H2 section.

Heading 4 (H4) is for subheadings within an H3 section.

Do not skip heading levels on a page.

Avoid using more than four heading levels on a page as this can make the page structure confusing. If you need to use Heading 5 (H5) or Heading 6 (H6), consider breaking the content up into separate pages instead.

The heading level has the correct formatting built into it. Other types of formatting (such as bold, underlining, increased font sizes and all caps) will not create any structure on the page.

Do not apply heading levels to change the appearance of paragraph text or make it stand out.

Using headings in EdWeb 2

Keep headings short – no more than 60 characters long.

Think about the words your users will be looking for and the language they will be familiar with. For example:

• Write: ‘Try our flexible ticket’
• Do not write: ‘Flexipass’

Avoid vague words in headings that don’t tell the user what to expect. For example:

• Write: ‘How to get to the event’
• Do not write: ‘More information’

Sentence case means you only capitalise the first letter of:

• the heading
• any proper nouns within the heading, such as days of the week, product names and countries

For example:

• Write: ‘How to pay for your ticket’
• Do not write: ‘How to Pay for Your Ticket’

Read more about using capitals